Digital Growth Strategist

Digital Marketing Specialist with 5+ years across SEO, paid ads, e-commerce growth and AI automation. I build systems that compound — from Shopify stores to WordPress sites, n8n pipelines and Claude Code tooling.

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SEO & Paid AdsE-Commerce GrowthAI Automation

Naoufal
El
Mohammadi

Tangier, Morocco
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✦01About

Work Experience

Jul 2026 — Present

Immoworld · Tangier, Morocco

  • Managing Meta Ads and Google Ads campaigns across the Immoworld portfolio.
  • Leading website development for immoworld.ma, immoworlddxb.com, dubaihillsdistressdeals.com, and dubaihillsdistressed.com — all built on Next.js + Payload CMS, with Postgres in production and Nodemailer-driven lead notifications.
  • Technical SEO: schema markup, XML sitemaps, and Core Web Vitals optimization across the portfolio.
  • On-page & content SEO: keyword research, meta titles/descriptions, content optimization, and internal linking.
  • GEO (AI search optimization): structuring content for AI Overviews and LLM-based search citations.
  • Local SEO & Google Business Profile management for location-based visibility.
  • Running email marketing campaigns to nurture leads and support conversion across the portfolio.
Apr 2026 — Jun 2026

Well Home Market · Tangier, Morocco

  • Managed and scaled Shopify dropshipping stores across multiple niches, full-funnel from product research to conversion.
  • Conducted winner product research to identify high-demand, low-competition SKUs for rapid testing and scaling.
  • Optimized Google Ads (Shopping, Performance Max, Search) campaigns for Shopify dropshipping stores.
  • Optimized Meta Ads (Facebook & Instagram) campaigns using Claude AI-driven analysis combined with n8n automation for real-time performance monitoring, reporting and budget adjustments.
  • Built n8n automation workflows for reporting, lead management and cross-platform data syncing.
  • Used Claude Code for scripting, automation and custom campaign management tooling.
  • Produced AI-generated ad creatives with Google Flow for rapid A/B iteration.
  • Built and managed WordPress websites, including theme customization, SEO setup and performance optimization.
Apr 2025 — Aug 2025

Lead & Connect · Tangier, Morocco

  • Managed Google Ads and Meta Ads campaigns for Ogenies.com.
  • Monitored GA4 and GSC KPIs; set up and analyzed Microsoft Clarity heatmaps.
  • Conducted SEMrush competitive gap analysis and provided UI/UX recommendations for CTA and mobile speed improvements.
Jan 2025 — Mar 2025

AI Automation Agency · Tangier, Morocco

  • Managed Meta and Google Ads campaigns for Dutch and German e-commerce brands.
  • Conducted on-page SEO using Ahrefs; managed GA4, Tag Manager, Search Console and MS Clarity for analytics.
  • Produced creative assets using Leonardo AI and Kling AI.
Jan 2024 — Jun 2024

Sanford Federal Africa (U.S. Gov.) · Tangier, Morocco

  • Conducted SEMrush keyword research, improving rankings for priority search terms.
  • Implemented on-page SEO, schema markup and UX enhancements, raising click-through rate (CTR).
  • Produced video content and SEO audits, translating findings into prioritized action plans.
Watch video work on Instagram ↗
Oct 2021 — Dec 2023

Verbung — Digital Marketing Agency · Tangier, Morocco

  • Co-founded the agency; directed SEO and SEM strategies, achieving significant growth in organic traffic and sales.
  • Grew social media following through organic and paid campaigns; managed content calendars.
  • Implemented conversion rate optimization via A/B testing; used Google Analytics reporting to guide strategy.
Sep 2020 — Mar 2021

Kaspas Desserts — U.K. Franchise · London, United Kingdom

  • Trained and managed restaurant staff; oversaw 100+ daily transactions.
  • Prepared desserts and food products to brand quality standards.
  • Ensured health and safety compliance.
SEO / SEMGoogle AdsMeta AdsEmail MarketingE-Commerce GrowthAnalytics & Datan8n AutomationClaude Code / AI
✦02Expertise

What I Do

01

Paid Advertising

Google Shopping, PMax, Search & Meta Ads — multi-market campaign management for EU e-commerce brands with full budget ownership.

02

SEO & Analytics

Technical SEO, on-page & content optimization, schema markup, sitemaps, Core Web Vitals, local SEO/GBP, and GEO — structuring content for AI Overviews and LLM citations. GA4, GSC, SEMrush & Ahrefs — data-first at every stage.

03

Automation & AI

n8n workflows, Claude Code scripting, Google Flow creatives — systems that save hours and scale effortlessly.

04

E-Commerce Growth

Shopify dropshipping scaling, winner product research, WordPress builds, full-funnel CRO & A/B testing.

✦03Projects

Selected Work

Immoworld ↗

Real estate agency site for the Tangier/Morocco market — Next.js + Payload CMS with a charcoal/gold/bronze design system, interactive search, Google Maps integration, and SEO-driven content.

Next.jsJavaScriptPayload CMSClaude CodeReal Estate

Immoworld DXB ↗

Dubai-focused sister site to Immoworld — Next.js + Payload CMS, Postgres in production (SQLite locally), Gmail SMTP via Nodemailer for lead notifications, deployed via self-hosted Coolify.

Next.jsTypeScriptPayload CMSClaude CodeDubai Real Estate

Dubai Hills Distress Deals ↗

Two-sided lead-gen site for Dubai Hills Estate — connects distressed sellers with buyers and investors with below-market deals. Next.js + Payload CMS with Google Maps integration and an official Emaar content partnership.

Next.jsTypeScriptPayload CMSClaude CodeLead Gen

Steplio ↗

Shopify dropshipping brand for a lightweight ankle support brace — winner product research, Google Ads and Meta Ads creative, and full-funnel conversion copy under Well Home Market.

ShopifyGoogle AdsMeta Ads

Ad creatives include AI-generated imagery.

Fizaroo

Shopify dropshipping brand for kids' bath bomb surprise toys — product research, ad creative, and campaign management under Well Home Market.

ShopifyGoogle AdsMeta Ads

Ad creatives include AI-generated imagery.

n8n + Claude Code Automation Pipelines

Custom automation workflows connecting reporting, lead management, and cross-platform data syncing, scripted with Claude Code.

n8nClaude CodeAutomation

Locamariage ↗

Full WordPress website build for a wedding rental business — theme setup, page structure, and on-page SEO.

WordPressWeb DesignSEO
✦04Credentials

Education & Recognition

Education

MSc Digital Marketing Management

Cardiff Metropolitan University · Cardiff, UK · 2019 — 2021

BA International Business Management

SIST / Cardiff Metropolitan · Tangier · 2016 — 2019

Certifications

Google Analytics

Credential ID: 50296544

IELTS Academic

Languages

Arabic

Native

English

Advanced

French

Intermediate

Awards

Regional English Public Speaking Competition (2019)

Future Winners Personal Development Program (2016)

Smart Productions Documentary Director (2016)

✦05Contact

Let’s Talk

Tangier, Morocco · naoufalelmohammadi@gmail.com · +212 605 712 740

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